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TikTok, Who's There? Tactics

TikTok, Who’s There? Tactics

Here are 6 tactics to effectively use TikTok to enhance your music promotion, illustrated with examples from indie artists across various genres.

Table of Contents

DIY Musicians II: Tools and Resources To Succeed

In the first part of our series, we explored essential skills for DIY musicians, including songwriting, music production, and performance. Mastering these areas ensures that your musical career is not only creatively fulfilling but also financially sustainable and professionally sound.

In this second part, we delve into the equally crucial areas of revenue management, marketing and promotion, and legal and business skills.

Revenue Management: Make a Sustainable Living

DIY Musicians - Revenue Management
DIY Musicians – Revenue Management

Managing your revenue is vital for maintaining a sustainable music career. This means:

  • Financial stability. You must ensure a steady income to cover living expenses and invest in your music career, helping with budgeting during highs and lows (especially lows…).
  • Future projects. These skills will allow you to reinvest in recordings, marketing, tours, and merchandise, providing a cushion for seizing new opportunities.
  • Independence and control. Knowing about revenue management helps you have that creative freedom and reduces reliance on external funding, maintaining control over your career trajectory.
  • Credibility. Let’s say that it’s always a good idea to show that you’ve done your homework. It’s a way of demonstrating essential business savvy to sponsors and investors.
  • Multiple revenue streams. It also helps detect and optimize income sources like streaming royalties, live performances, and merchandise sales, maximizing earnings.

Here are some excellent free online courses to help you understand and optimize your income streams:

“Music Business Foundations” by Coursera

Berklee College of Music offers “Music Business Foundations” on Coursera. This course provides an in-depth look at the financial aspects of the music industry.

You’ll learn about different revenue streams, budgeting, and financial planning, all essential for managing your career effectively.

“Music Business For Beginners Musicians” by Udemy

Udemy offers “Music Business for Beginners Musicians” for independent music artists, musicians, and producers aspiring to build successful careers in the modern music industry. This comprehensive course equips you with the confidence and knowledge to thrive in this ever-evolving industry.

By the end, you should learn the essentials of becoming a music teacher, running a successful music studio business, and producing outstanding music. Whether preparing for shows, releasing singles, or aiming to elevate your career, this course will provide you with the tools to succeed.

Marketing and Promotion: Reaching Your Audience

DIY Musicians - Marketing and Promotion
DIY Musicians – Marketing and Promotion

Effective marketing and promotion are crucial for getting your music heard. So, what can you really gain with these types of skills?

  • Audience growth. Effective marketing and promotion help DIY musicians reach a wider audience, attracting more fans and followers to their music.
  • Brand building. Developing a strong personal brand distinguishes musicians in a crowded market, making their music more recognizable and memorable.
  • Revenue generation. Skilled marketing strategies can have a clear impact on the sales of music, merchandise, concert tickets, etc.
  • Industry connections. If you’re able to promote yourself effectively, this can lead to valuable networking opportunities.
  • Longevity and relevance. Consistent marketing efforts keep musicians relevant in the industry, ensuring sustained interest and engagement from their audience.

These courses will help you develop strategies to build and engage your fan base:

“Social Media Marketing” by HubSpot Academy

HubSpot Academy offers a free “Social Media Marketing” course that is invaluable for DIY musicians.

You’ll learn how to leverage platforms like Instagram, Facebook, and Twitter to promote your music, engage with fans, and build a strong online presence.

“Fundamentals of Digital Marketing” by Google Digital Garage

Google’s Digital Garage offers a comprehensive course on the “Fundamentals of Digital Marketing.”

This course covers SEO, email marketing, and online advertising, providing you with the tools to reach a broader audience and grow your fan base.

Legal and Business Skills: Navigating the Industry

DIY Musicians - Legal and Business
DIY Musicians – Legal and Business

Understanding the legal and business aspects of the music industry is crucial for protecting your rights and making informed decisions. Here are some of the main benefits that gaining these skills will have on your music career:

  • Contract negotiation. Understanding legal terms and business agreements ensures DIY musicians can negotiate favorable contracts and protect their rights.
  • Intellectual property protection. Knowledge of copyright laws helps musicians safeguard their creations from unauthorized use and ensures they receive proper compensation.
  • Financial management. Business skills enable musicians to manage their finances effectively, from budgeting for projects to handling taxes and royalties.
  • Dispute resolution. Legal know-how equips musicians to address and resolve disputes professionally, whether with collaborators, labels, or service providers.
  • Strategic planning. Business knowledge aids in making informed decisions regarding career strategies, investments, and long-term growth in the music industry.

…and here are some free courses that can help you get the right knowledge.

“Intellectual Property Law and Policy” by edX

The University of Pennsylvania offers a course on edX about Intellectual Property Law and Policy.

This course is essential for understanding your rights as an artist, including copyright laws and how to protect your music from unauthorized use.

“The Secret Power of Brands” by FutureLearn

The Secret Power of Brands” is offered by FutureLearn and explores the importance of branding in the music industry.

You’ll learn how to create a strong personal brand that reflects your musical identity and appeals to your target audience.

DIY Musicians Tools: Key Takeaways

If you managed to stay here for the two articles, congrats! If not, well, here’s a quick recap of what we hope you grasped:

  1. DIY musicians can develop a wide range of skills that are crucial for a successful career. From songwriting and production to performance, revenue management, marketing, and legal knowledge, each skill contributes to building a sustainable and fulfilling career in music.
  2. Knowledge is power, especially in the DIY music industry. Understanding the various aspects of your career empowers you to make informed decisions, protect your rights, and optimize your income.
  3. The music industry is constantly evolving, and so should your skills. Seek out new information, tools, and techniques if you want to stay relevant and competitive.
  4. Engaging with online courses can lead to like-minded business connections. Networking with peers, instructors, and industry professionals can open doors to new opportunities, collaborations, and insights that can further your career.
  5. While learning is crucial, applying what you’ve learned is equally important. Implementing the skills and strategies gained from these courses in real-world scenarios will help solidify your knowledge and demonstrate tangible results in your music career.

DIY Musicians: It’s a Wrap

Successful DIY musicians require more than just talent and creativity; it demands a well-rounded set of skills that cover every aspect of the music industry. From revenue management and marketing to legal and business acumen, mastering these areas will empower you to take full control of your career. The free courses highlighted in this blog provide invaluable resources to help you on your journey.

Embrace the opportunities these courses offer, continuously seek out new knowledge, and actively apply what you learn. By doing so, you’ll not only enhance your artistic abilities but also build a sustainable and prosperous career as a DIY musician.

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