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7 Key Steps to Write a Kickass Album Description

In the digital age of music consumption, where streaming platforms reign supreme, capturing the attention of listeners has become both an art and a science. Your album description serves as a crucial tool in enticing potential fans to hit play; in a sea of countless artists vying for attention, how can you stand out and leave a lasting impression?

Although it may not determine whether you become successful in indie music or not, it’s surely part of working towards this goal. In this article, we provide you with the 7 key steps to write a kickass album description that’ll grab the attention and engagement you need.

Album Description: Why is it necessary?

Indie artists can benefit greatly from writing album descriptions, even in today’s digital age. While it’s true that the landscape of music consumption has shifted towards streaming platforms and social media, the importance of providing context and insight into your music remains.

Here are 5 main reasons why you should consider writing album descriptions, especially if you want to

  1. Connect on a deeper level. It could be a great way to connect with your audience on a deeper level by sharing the inspiration, themes, and stories behind your music. This connection can foster a sense of intimacy and authenticity that resonates with listeners and encourages them to engage with your work.
  2. Provide more context. In a vast sea of music available online, it can help you provide context for potential listeners. It offers insight into the genre, style, and mood of your music, helping listeners determine whether it aligns with their tastes and preferences.
  3. Stand out from the crowd. A well-crafted description can set your music apart from the competition by highlighting what makes it unique. Whether it’s your songwriting style, production techniques, or lyrical themes, your description can help capture the essence of your music and intrigue potential fans.
  4. Optimize for search. You can also improve the discoverability of your music on streaming platforms and social media. By including relevant keywords, tags, and phrases, you can optimize your description for search engines and increase the likelihood of your music being found by new listeners.
  5. Gain credibility. Having a thought-through description demonstrates professionalism and attention to detail, which can enhance your credibility as an artist. It shows that you care about how your music is presented and that you’re invested in creating a meaningful experience for your audience.

While it’s true that the way we consume music has changed, the basis of storytelling and connection remains. By writing a description, you’re creating opportunities to connect and engage with listeners or potential fans. Any (indie) artist seeks to make a lasting impression through music; investing time and effort in an album description is one of the many tactics that lead to this goal.

Now that you know the “why” let’s go for the “how”. Here are the 7 key steps to write that kickass description.

Album Description: 7 Key Steps

First of all, you’ll need a combination of creativity, strategy, and attention to detail. Although we mentioned social media and streaming platforms, they’re not the only platforms to showcase a description.

For example, if you’re selling your music through online retailers such as iTunes, Google Play Music, or Bandcamp, it’s visible on the product page for your album; this also applies if you have a website, promotional materials, or do music press releases. These will always help generate interest and expectation around your music via journalists and influencers.

Whatever the case, follow these 7 steps to craft the description that any album deserves to have.

1. Check platform requirements

Before you begin writing, it’s essential to understand the platform on which it will be displayed. Different streaming platforms (Spotify, Apple Music, Amazon Music, Tidal, etc.) may have varying character limits, formatting options, and guidelines for album descriptions.

2. Start with a bang

In the age of short attention spans, the first few sentences are crucial. Lead with impact by capturing the essence of your music in a compelling and attention-grabbing manner.

For example, you can start with a bold statement, intriguing question, or powerful imagery that immediately draws the listener in and leaves them eager to learn more.

3. Provide behind-the-scenes

Use it as an opportunity to provide listeners with insight into the themes, influences, and inspirations behind your music.

For example, try providing answers to questions like ‘What’s the story behind the album?’, ‘What inspired you to create it?’ This gives your listeners a deeper understanding of the creative process and invites them to connect with your music on a more meaningful level.

4. Highlight your favorites

If your album features standout tracks or collaborations, be sure to showcase them prominently in your description. Highlighting key tracks can help listeners navigate your album more effectively and discover the songs that resonate most with them.

For example, you could provide brief descriptions or insights into each track to give listeners a taste of what to expect. Think of it as a written trailer.

5. Seek action

Don’t miss the opportunity to engage with your audience and drive action through your description. This means building a well-crafted call to action to have a deeper connection with your audience and, why not, turn casual listeners into loyal fans?

For example, invite listeners to follow you on social media, check out your upcoming shows, etc.

6. Optimize for search

Incorporate relevant keywords and phrases into your description to improve its visibility in search results. Think about the words and phrases that potential fans might use when searching for music similar to yours, and strategically incorporate them into your description to increase your chances of being discovered.

For example, if you create music within the indie pop scene, then make sure to incorporate “indie pop” in your description.

7. Review and refine

Once it’s written, take the time to review and refine it carefully. Look for any grammatical errors, awkward phrasing, or inconsistencies that could detract from your message.

You can ask trusted friends, fellow musicians, or industry professionals for feedback. It’s important to have someone else go through your writing.

Album Description: Final Takeaways

Writing a compelling album description is essential for indie artists in today’s digital landscape. Although the way we consume music may have evolved, the fundamental principles of storytelling and connection remain as important as ever. This is why you need to:

  1. Familiarize yourself with the specific requirements of each platform
  2. Make sure the first few sentences of your description include a bold statement, an intriguing question, or powerful imagery
  3. Provide listeners with insight into the themes, influences, and inspirations
  4. Highlight key tracks to help listeners navigate your album more effectively
  5. Engage with your audience and drive action
  6. Include relevant keywords and phrases
  7. Review and refine for grammatical errors, awkward phrasing, or inconsistencies

By following these 7 key steps, you can create a kickass album description that captures the essence of your music and leaves a lasting impression on your listeners.

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