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Table of Contents

The Ultimate Spotify Pitch: 10 Best Practices

In today’s digital age, platforms like Spotify offer independent artists unprecedented opportunities to reach a global audience. With millions of users streaming music daily, getting your tracks featured on Spotify playlists can significantly boost your visibility and propel your music career forward. However, with countless artists vying for attention, mastering the art of the Spotify pitch is essential.

In this article, we’ll explore the best practices for crafting the ultimate Spotify pitch to maximize your chances of success.

What is a Spotify pitch?

A Spotify pitch refers to the process of presenting your music to Spotify’s editorial team or independent playlist curators -like Indiemono (PLUG, so what) – to get your songs featured on Spotify playlists.

These playlists can range from algorithmic playlists generated by Spotify’s recommendation system to editorial playlists curated by Spotify’s in-house team or external curators.

What’s the aim of creating one?

Getting featured on Spotify playlists can significantly increase your visibility, attract new listeners, and boost your streaming numbers, ultimately helping to advance your music career.

Crafting a Spotify pitch usually involves sending an email or message to playlist curators introducing yourself as an artist, providing information about your music, and requesting consideration for playlist placement. The goal? To convince curators that your music is a good fit for their playlists and worth promoting to Spotify’s vast audience of listeners.

If you think you could benefit from crafting your own Spotify pitch, read our top recommendations to create the ultimate Spotify pitch.

The Ultimate Spotify Pitch: Best Practices

Before diving into the intricacies of crafting a compelling pitch, it’s crucial to understand the Spotify ecosystem: both algorithmic recommendations and human curators generate Spotify playlists.

Know Your Audience

Understanding the preferences of Spotify curators and listeners within your genre is paramount.

Top tips

  • Research popular playlists in your niche and analyze the characteristics of the songs they feature.
  • Pay special attention to tempo, mood, instrumentation, and lyrical themes to tailor your pitch effectively.

Highlight Unique Selling Points

To sum up, try answering this question, what makes your music stand out? Whether it’s your soulful vocals, intricate guitar solos, or thought-provoking lyrics, identify and accentuate your unique selling points in your pitch.

Top tips

  • Showcase what sets you apart from the crowd in terms of lyrics, instruments, music arrangements, etc.
  • Focus on what your listeners most appreciate about your music. Ask for feedback!

Craft a Compelling Bio

Your artist biography serves as a window into your musical journey and personality. Craft a concise yet engaging bio that creates a connection with curators and listeners alike.

Top tips

  • Share anecdotes or pivotal moments that shaped your artistic vision.
  • Highlight your background, influences, and achievements.

Prepare a Professional Press Kit

A well-organized press kit is essential for presenting your music in the best possible light. A visually appealing press kit demonstrates professionalism and makes it easier for curators to evaluate your music.

Top tips

  • High-quality press photos, album artwork, and any relevant press coverage or accolades.
  • Create a well-organized and clear press kit.

Provide Context

Help curators understand the story behind your music. Providing context adds depth to your pitch and enhances the listening experience for audiences.

Top tips

  • Share the inspiration behind your songs and the emotions you aim to evoke.
  • Include significant events or experiences that influenced your creative process.

Highlight Achievements

If you’ve achieved success on other platforms or received recognition within the industry, don’t hesitate to mention it. Highlighting your achievements adds credibility to your pitch and demonstrates your music’s potential.

Top tips

  • Mention your appearance in a radio play, chart placements, or sync placements in films or commercials.

Personalize Your Pitch

Avoid sending generic, mass emails to Spotify curators. Please, take the time to research and personalize your pitch for each curator or playlist.

Top tips

  • Reference specific playlists where you think your music fits.
  • Justify why your sound aligns with their aesthetic.

Focus on Quality Over Quantity

Instead of bombarding curators with multiple pitches, focus on targeting a select few playlists that closely align with your music style.

Top tips

  • Thoroughly research playlists that align with your music and be very selective.

Be Professional and Polite

Maintain a professional tone in all your communications with Spotify curators. Building positive relationships with curators can lead to long-term opportunities for collaboration.

Top tips

  • Express gratitude for their time and consideration.
  • Avoid coming across as entitled or demanding.

Follow Up Appropriately

If you don’t receive a response to your initial pitch, don’t be afraid to follow up politely but always concisely and respectfully.

Top tips

  • Wait a reasonable amount of time to follow up; as a general rule, two or three days.
  • Offer to provide any additional information or materials that may be needed.

The Ultimate Spotify Pitch: Key 10 Takeaways

Crafting the ultimate Spotify pitch requires a combination of creativity, strategic thinking, and attention to detail. By understanding the Spotify ecosystem, highlighting your unique selling points, and personalizing your pitches, you can increase your chances of getting your music heard by curators and featured on playlists.

Let’s do a recap of best practices:

  1. Acknowledge the preferences of Spotify curators and listeners within your genre.
  2. Find an answer to the question, what makes your music stand out?
  3. Write a concise yet engaging bio that both curators and listeners can relate to.
  4. Craft a professional press kit that makes it easier for curators to evaluate.
  5. Provide the necessary context for your music to help curators understand your story.
  6. Include achievements on other platforms to back up your music’s potential.
  7. Avoid sending generic, mass emails, and take the time to craft something that seems credible.
  8. Quality pitches that target relevant playlists are more likely to resonate with curators.
  9. Stay professional in ALL your communications with curators and, especially, grateful.
  10. Follow up a few days after if no answer is received, but always concisely and respectfully.

Now, your turn.

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